Welcome to Digging Deep...

This is the official blog of Earthworm Hippy! Here, we’ll be exploring the stories, strategies, and inspirations that shape our lives and businesses. This blog is not just a space to share ideas; it’s a platform for unearthing the meaningful and the impactful, digging beneath the surface to find the essence of creativity, authenticity, and growth.

Who Am I?

I’m someone who has always been passionate about storytelling and creativity. My background spans degrees in writing, film production, and biology, and I’ve spent years honing my craft in marketing, cannabis lifestyle branding, and content creation. Through my ventures, I’ve learned the power of building connections, whether it’s with customers, businesses, or communities. Earthworm Hippy is my media business, focused on amplifying the voices of small businesses and creating compelling content that resonates.

Why Earthworm Hippy?

Earthworm Hippy is more than just a name—it’s a philosophy. Like earthworms that enrich the soil, this platform aims to enrich the landscape of ideas and creativity. It’s about nurturing growth, fostering collaboration, and cultivating stories that matter.

What to Expect from Digging Deep

On this blog, you’ll find:

• Stories: From the journeys of small businesses to personal reflections on life and work, we’ll spotlight the narratives that inspire and connect us.

• Strategies: Practical tips and insights for navigating both business and life, shared with honesty and experience.

• Inspiration: Ideas to spark creativity, motivation to fuel your goals, and perspectives to shift your mindset.

We’ll explore everything from the art of branding in the cannabis industry to the lessons learned from unique collaborations and unforgettable experiences—like the life-changing show I attended seeing Anyma at Sphere in Las Vegas for New Year or my passion for creating culture through marketing with the brand, Made In Xiaolin.

Made In Xiaolin: A Creative Journey

As a creative director for Made In Xiaolin, a luxury cannabis lifestyle brand, I’ve seen firsthand the importance of storytelling in creating meaningful connections. From the meticulously crafted cannagars to the Dragon-tipped Soldatos, this is a brand that celebrates quality, culture, and craftsmanship. Whether it’s pairing products with experiences or their engagement with the community, Xiaolin is about more than just cannabis; it’s about creating a lifestyle.

A Philosophy Rooted in Connection

In everything I do, my goal is to connect—to stories, to people, to moments. This blog is an extension of that mission. It’s a space for sharing not only what I’ve learned but also what I’m still learning as I navigate the ever-evolving landscape of creativity and entrepreneurship.

Join the Conversation

I invite you to join me on this journey. Whether you’re an entrepreneur looking for inspiration, a creative seeking connection, or someone simply curious about the stories that shape our world, Digging Deep is for you. Let’s dig in together and uncover the beauty and potential that lies beneath the surface.

Welcome to Digging Deep. Let’s get started!